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Language:Italian
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Textbooks:Business planning : dall'idea al progetto imprenditoriale. Milano Pearson, 2016
(empirical applications:
Antonio Ferrandina, Business Plan– Casi Pratici, Ipsoa, 2017).
Any other material will be provided during lessons and uploaded on the teacher website (http://elearning.unich.it/.) -
Learning objectives:Educational objectives
The students will master the concepts, step and tools to organise thoughts about a business idea into a Business Plan.
Knowledge and understanding
After completing the course, the students will be expected to know the fundamental principles to write a Business Plan and the main sections of the document.
Capacity to apply knowledge and understanding
After completing the course, the students will be able to write a Business Plan, both the qualitative and quantitative sections. -
Prerequisite:Basic knowledge on Accounting, Management and Business Administration
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Teaching methods:Teaching activity will be developed through frontal lessons, participative lessons, exercises and role-playing
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Exam type:Oral - results into grade out of thirties. Students (individually or in small group – maximum 3) will prepare and discuss a business plan to test capacity to apply knowledge and understanding and will answer other oral questions to test the knowledge and understanding. 85% of the final grade will be based upon the evaluation and discussion of the business plan and 15% of the final grade will be based upon the mastery of the technical language as well as the ability to recognise and discuss criticalities in building a business plan
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Sostenibilità:
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Further information:Class attendance is strongly recommended
The reading list and the exam are the same for both attending and non-attending students.
The course deepens the most relevant concepts, step and tools to build successful business plans, based on the business idea developed by students
- Business Plan: introduction
- Company and business idea
- Marketing strategy
- Technical Feasibility
- Start-up and business plan
- Financial and Economic Feasibility
- Organisational Feasibility
Scopri cosa vuol dire essere dell'Ud'A
SEDE DI CHIETI
Via dei Vestini,31
Centralino 0871.3551
SEDE DI PESCARA
Viale Pindaro,42
Centralino 085.45371
email: info@unich.it
PEC: ateneo@pec.unich.it
Partita IVA 01335970693
CORSO DI STUDIO MAGISTRALE IN ECONOMIA E MANAGEMENT
Viale Pindaro, 42 - 65127 Pescara
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